Who We Are

Serve & Receive is a growing group of athletes, families, educators, coaches, and supporters who share a common belief: that youth sports can be more human, more accessible, and more aligned with long-term development.

There is no single blueprint or finished model.

The work moves forward through conversation, experimentation, and shared responsibility for the culture surrounding young athletes.

Our Beginning on the Court

As an early expression of this work, Serve & Receive supports a U15 boys volleyball team made up of young, talented athletes from across Orange County.

The team trains and competes at a high level, including participation in national-level events. Performance matters — but it is not the mission. Instead, the team serves as a living example of the environment we’re working to build: one where standards are high, development is intentional, and character and conduct are treated as inseparable from results.

Equally important, the team is supported by a group of families deeply invested in the process. Many of the parents have played volleyball or other sports at high levels themselves. They’ve experienced firsthand what sport can provide — discipline, confidence, belonging, opportunity — and share a desire to widen access to those benefits for more kids.

Through clinics, community events, and service-oriented involvement, the team helps champion the values of Serve & Receive beyond competition alone.

Our Founder

Serve & Receive was founded by Reid Priddy, a four-time Olympian, Gold & Bronze Medalist, and longtime member of the U.S. Men’s National Volleyball Team.

Reid’s introduction to volleyball came through a school PE class and led to a path through Division I college athletics, multiple Olympic Games, and more than two decades as a professional volleyball player competing in the United States and abroad. That journey offered a full-spectrum view of the sport — what thrives in healthy environments, and what erodes when systems become misaligned.

Today, Reid is a coach, mentor, and entrepreneur. He is the founder of INSAND, a for-profit volleyball-based fitness and training platform, and remains actively involved in athlete development across ages and levels.

Serve & Receive grew out of years spent inside the system — and a belief that opportunity, environment, and community shape outcomes long before talent or ambition.